This Editorial Will Inspire Any Couple Who Had to Change Their Wedding Date to Another Season

There is so much beauty to be found in the changing of seasons - if you're a bride or groom who had to change their wedding date to a transitional time of year, allow this gorgeous styled shoot from Rachael Ellen Events to inspire your wedding design. Read on for more tips and tricks from Rachael and don't miss out on the full gallery captured by Whitney Hunt Photography!

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Vibrant, Feminine Wedding Inspiration for Every Modern Bride

From the stunning bride who is the epitome of a natural beauty to the vibrant floral arrangements with pops of pink and yellow by Luna Rose Floral Design - there is so much to love about today's editorial planned by G&A Weddings. Georgia brides, if you haven't already heard of The Bibb Mill Event Center - prepare to be obsessed - because that ceremony location is unlike any other! Head on over to the full gallery captured by Laura Anne Watson Photography to see it all!

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Modern Barn Wedding Inspiration with Pops of Coral Charm Peonies

This gorgeous shoot was inspired by the herringbone walls of the gorgeous North Carolina barn venue - Board and Batten! Eliana Nunes Floral & Event Design brought their modern yet whimsical vision to life complete with lush coral charm peonies, velvet tablecloths and a blooming floral arbor that's about to go viral all over Pinterest. Lucky for us, Hillary Meulleck was there to capture every inspiring detail! Head on over to the full gallery and prepare to fall in loveee. 

Oh, and another thing we love about this shoot? The gorgeous couple. We honestly don't receive enough submissions featuring POC, despite there being so many beautiful weddings out there that are produced by amazingly talented vendor teams. We'd love to receive more, so if you have a wedding or styled shoot that you'd like us to consider for publication on SMP - just click here to submit!

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Amplified Instagram Post: Case Study

In today's saturated landscape for exquisite wedding vendors, even with all of the digital marketing teaching content available at your fingertips, the question still begs: how will you stand out and grab the attention of your ideal wedding client? On the publication side, we took a hard look at our offerings prior to 2018/2019. Were our offerings helpful? Were they relevant in today's client hiring landscape? Were they valuable to you? The number one thing we heard in interviews we conducted with past LBB vendors was "we want more social media exposure"... and you know what? That number one desire for a vendor/publication membership program aligned perfectly with what our couples said. "We discover the majority of our vendors via social media". DING!

Adding social exposure, on a highly engaged platform relevant to your ideal client, to your advertising strategy is great, yes we know this. But what could we do to continue to pivot with our audience and the desires of our couples? What we've decided to do is amplify each and every LBB vendor Instagram post. This means putting advertising money on your Instagram posts to reach the wider network of followers, both the 1.1+ million following SMP and the lookalike audiences that targeting allows us access to, at no additional cost out of your pocket.

Amplified Instagram posts are available to our LBB vendors via the LBB plans and also as an a la carte option. SMP now amplifies ALL vendor Instagram posts to drive more actionable results to our vendors. Here are some quick facts surrounding these amplified posts:

INTEREST - Did you know that over 50% of our SMP couples hire vendors they discovered on social media?! Sounds pretty compelling to us...

TARGETING - Using objective and audience targeting can generate specific results based on the goals YOU set! Don’t worry, we’ll help you!

ANALYTICS - We’ll deliver precise analytics for you to review with analysis and future campaign recommendations on our request. It is our goal to deliver the most ROI for you.

CASE STUDY

OBJECTIVE

This vendor’s objective was to generate additional awareness (reach) amongst SMP couples as part of the Valentine’s Day promotion.

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A Few Major Reasons Why Eloping Is Beyond Worth It

Elopements are such a beautiful way to tie the knot. And thanks to incredibly talented vendors like weinprovence and Wepagency, not even a little bit of style has to be sacrificed in order to have the truly unique and intimate elopement of your dreams. Allow today's gorgeous Château Martinay editorial to inspire and get your creative juices flowing (yup, the same chateau where Joe Jonas and Sophie Turner got married!) Don't miss out on the full gallery, captured by Tamara Gruner Photography for all the details!

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A Bosc Pear – AKA the Wedding Color Palette Inspiration We Never Knew We Needed

Did you ever think a Bosc pear could be the perfection inspiration for your wedding color palette? Neither did we. Luckily, the creative geniuses at Willow & Ivy Events figured it out. Leah Erickson Floral brought their vision to life with dreamy, mustard blooms (trust, they're swoon-worthy)... Head on over to the full gallery captured by Sarah Harris Photography to get out of the typical blush and green wedding box and into something completely new and fabulous.

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A Lavish Ombre Floral Runner and a Bold Color Palette at Balboa Park

"Ombré is out of style"... said no one ever. We don't know about you, but we couldn't be happier this trend is here for the long haul. Today's stunning editorial from I Love You More Events features a gorgeous auburn gown, a floral ombré runner by Bloom Theory that will take your breath away, and a secret garden venue. Head on over to the full gallery from iamletreuo photo to see all the inspiration.

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