We asked the floral designers we interviewed for our Special Report: Floral Wedding Design about how they got into the field. There's a wide range to their answers about what drew them to become floral designers, but they all share a passion for the work.
Karla Ramirez, Karla Ramirez Floral Design:
"After a successful corporate career, I decided to pursue the career I always wanted as a floral designer, so I went through the New York Botanical Garden's floral design program and started my own company. I always knew I wanted a studio specializing in weddings and events, as opposed to a retail shop doing mostly daily deliveries."
Pamela Cravens, The Flower Girls:
"My mother was a floral designer."
Rebecca A.S. Kim, Gardenia Floral Design:
"Like most brides, I wanted to do something creative and special for my own wedding – even though this urge was inspired by my small budget. I did centerpieces for a few tables, and then started volunteering to help friends with their flowers. A couple of years later, I had been working as an office manager at a collections law firm and was trying to think of a career change to something happier and more satisfying, and one of my husband's friends came to me needing flowers for her wedding, and I decided to make a business out of it. That was four years ago, and apparently we're doing something right!"
Petal's Edge Floral Design:
Gerry Rogers:
"I have a degree in art history and graduate degrees in education and leadership and organizational studies. I spent 10 years working in the art museum field as an educator and curator. At one point, I started working with a florist on the side, and after getting that valuable hand-on experience, I felt this was something I could do and started the company."
Rebecca Kim:
"It was a long and circuitous route – I have a degree in horticulture, and a master's degree in landscape architecture. I spent a few years as a landscape architect, and decided it wasn't for me. I had decided to leave my job and take some time off to figure out what I wanted to do when I met Gerry, my business partner. She was just starting the company, and a mutual friend who knew I had been interested in floral design in college thought we might be interested in meeting each other. It was kismet – we quickly decided a partnership was the way to go, and it's been a fun roller coaster ride ever since. We decided to concentrate on event floral design, since it requires a different kind of structure than running a flower shop. And we had both recently gotten married, so we felt we had some idea of what the industry had to offer."
Resources
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Karla Ramirez
Karla Ramirez Floral Design
www.karlaramirez.com -
Pamela Cravens
The Flower Girls
http://ift.tt/1T7n8pt -
Rebecca A.S. Kim
Gardenia Floral Design
http://ift.tt/JLPFyp -
Gerry Rogers & Rebecca Henry
The Petal's Edge Floral Design
www.petalsedge.com
Want to learn more? NYIAD can teach you how to become a wedding planner today!
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